Hi, it’s Monroe Labouisse again. I’m director of PayPal’s business on eBay in North America. In my last blog post, I talked about eBay’s new seller standards and payment holds. Today, I want to talk to you about eBay’s Safer Payments initiative more generally, because the site changes that enforce these new requirements are now live on eBay.com. First, let me reiterate the purpose of Safer Payments on eBay, and then I’ll tell you more about what’s live now.
Across all of eBay’s biggest marketplaces, there is one clear goal in 2008: improve the overall customer experience. Enough buyers have told eBay and PayPal that shopping on eBay can be a hassle and for this reason they’re not coming back to shop as often as they used to. I’m sure you’ve heard this from friends, family, customers, and you’ve probably even experienced it yourself. I know I have.
Improving the customer experience for buyers means making eBay a place to get great value and selection from sellers they can trust. For sellers, it means that eBay will reward those who deliver great service and provide a superior experience to buyers. Of course, the biggest reward for sellers as a result of these changes will be increased sales driven by repeat buyers who are satisfied with the good experience they’ve had shopping on eBay. The Safer Payments initiative fits squarely into this strategy.
Safer Payments is aimed at increasing buyers’ use of eBay by making safe, familiar payment methods more widely available. By doing this, it is less likely that buyers will experience fraud or unresponsive sellers, and more likely that if they do they will have recourse to fix any issues or problems that may arise. So, that’s why this week the following changes have gone into effect on eBay in the US:
1. Sellers or items that meet one or more of the following conditions will be required to offer PayPal or a major credit card.
- the seller has higher than 5% buyer dissatisfaction rates
- the seller has less than 100 feedback
- the items are listed in categories with higher rates of buyer complaints, including: Gift Certificates, Video Games, Cell Phones, Computers and Consumer Electronics
2. To protect buyers in the very small percentage of situations where eBay and PayPal believe that a transaction is likely to result in a dissatisfied buyer, PayPal will delay the release of funds to a seller for up to 21 days. The funds will appear in the seller’s account as pending and will be released if there is no dispute filed by a buyer within 21 days. The funds may be released earlier if the buyer leaves positive feedback, or if PayPal can confirm delivery of the item.
As I said in my last blog post, transaction holds will be used in very rare circumstances. In the announcement on eBay from John McDonald, he made it clear when you as a seller will not experience holds, and I urge you to check those conditions because they apply to the vast majority of transactions. And please remember a few things: 1) we’re making these changes because we’re trying hard to improve buying experiences on eBay and drive repeat business for eBay sellers; 2) transaction holds are very common in e-commerce, and in fact most major credit cards, banks, and ecommerce marketplaces have similar policies; and 3) those sellers enrolled in the PayPal Money Market Fund will continue to earn interest on all of your funds – including funds that are on hold.
3. Finally, we’re excited to release a new incentive for PowerSellers: expanded seller protection from PayPal. As you may know, the criteria for becoming a PowerSeller has recently changed. Sellers qualify for PowerSeller benefits only when they provide excellent service to buyers. And as a reward for that service, PowerSellers in the US now enjoy expanded seller protection on eBay. Read more about it from my colleague Sarah Livnat.
In closing, I want to repeat the purpose of the Safer Payments initiative: increasing buyers’ use of eBay by making it safe, which in turn should drive more sales and better prices to sellers. Improving the buyer experience also means that eBay will reward sellers who deliver great service to buyers. That’s why I urge all sellers reading this, especially the very few who have a payment held, to implement ecommerce best practices such as offering safe electronic payment methods, shipping promptly, communicating clearly, using tracking for shipments, and providing that tracking to your buyers and to PayPal. The fastest way to have a payment hold released is to deliver the item to the buyer with tracking and provide PayPal with the tracking number. And the best way to rejuvenate sales growth on the eBay marketplace is for sellers to work as hard as possible to provide great experiences to their buyers.
Regards,
Monroe